Comida en la U
Branding developed for a food delivery app that allows college students in universities to order food anywhere at the campus. Established in the main cities of Colombia: Bogotá, Medellín, Cali and Pereira, and soon in Ciudad de México. We created a purposeful and assertive language, both visual and narrative: Fearless, bold, smooth, empathic and young.
The challenge
Create a logo that communicates the
service and the empathy of the brand.